小编推荐

How do you build a brand name?

神户制钢、三菱材料、东丽……最近,日本造假企业的黑名单越拉越长。曾经被看作信誉保证的“日本制造”,如今正遭遇着巨大的信用危机。都说信誉是企业的立身之本,而品牌的创立,更是需要信誉的长久支撑。这次日企篡改数据、以次充好而掀起的风波尚未平息,但是已经足以让我们认识到:一个企业如果缺乏信誉,其品牌价值转眼间就会毁于一旦。创立一个品牌,需要做什么?行业专家告诉我们有三步:确立品牌名称、发布品牌口号和设计品牌标识。纵观全世界深入人心的品牌,均将这三条法则贯彻于运营过程中。比如全球饮料巨头可口可乐公司,不仅英文名“Coca-Cola”朗朗上口,中文音译名“可口可乐”亦十分讨巧;品牌口号自公司成立以来,一改再改,从最初的“Drink Coca-Cola”,到当今的“Taste the Feeling”,反映出了品牌宣传策略为适应消费者观念而作出的不断转变;可口可乐历久弥新、堪称典范的丝带型品牌标识,也足见当年设计师的横溢才华——它是美学体验和标示性的完美融合,是世界商业史上最成功的品牌标识之一。成功的企业及其打造的品牌从未停下发展的步伐:从初创时期的亦步亦趋,到规模扩张后的不断进取,再到困顿时期的勇敢转型;在推陈出新、为社会创造价值的同时,也凭借自己的品牌塑造,巩固着企业的声誉和影响力。品牌的重要性也因此不言而喻。在高度信息化的今天,一个个品牌就如同一张张名片,让消费者过目不忘,为企业赢得商机。接下来让我们来观看微课How do you build a brand name,以小见大,一瞥品牌创立的具体流程与其重要性。

竹笋

春和日丽,正是啖笋好时节Bamboo grows all over China, and, despite its height, it is actually a grass. It is quick-growing and covers large tracts of land all over southern China.竹子遍布我国各地,尽管竹子长得挺拔高大,但它实际上属草类。竹子的生长速度很快,在我国南部地区,常常能见到成片的竹林。It is a versatile material that is used in everything ranging from houses to baskets, or even to objects as small as toothpicks. Bamboo is made into furniture, such as complete sets of tables and chairs, as well as ladders, hoes, trays and mats. Its uses are legion and sometimes unexpected, and actually contribute a large portion to Chinese culture.竹子是一种用途很广的制作材料,可用于搭建竹楼,编制竹篮,甚至用于制作小小的牙签。竹子也可以被制成各种家具(比如整套桌椅)以及梯子、锄头、托盘、席子等各类生活用具。竹子拥有多种多样且有时令人出其不意的用途,且竹子已经成为了中华文化中不可或缺的组成部分。Apart from its vast range of utilitarian purposes, bamboo also produces bamboo shoots, a unique Chinese ingredient seldom seen in other cuisines. Though Korean and Japanese cooking use them as well, no one prepares bamboo shoots like the Chinese chef.除了能制造各种实用器具,竹子的幼苗,竹笋,亦是中餐中一味独特的食材,在其他菜系中极为少见。尽管日本和韩国也烹调竹笋,但中国厨师处理笋的方法是独一无二的。When the spring thunderstorms come, the bamboo forests wake. As the rain soaks into the earth, dormant shoots that have lain underground all winter start swelling and poking their tips through the ground.阵阵春雨唤醒了竹林。当雨水浸润泥土,蛰伏地下一整个冬天的笋芽便开始纷纷蓬勃生长,从地底下探出头来。Bamboo shoots must be processed as soon as they are harvested, or they will quickly deteriorate once out of the ground. In Southwest China, the mountains of the Guangxi Zhuang autonomous region produce slender bamboo shoots that are harvested when they are only about 10 centimeters long. This is the famous suansun, the tangy pickled bamboo shoots that go into every bowl of noodles in that region.一旦采摘,竹笋便要立即加工,否则就会因脱离泥土而迅速开始变质。在我国西南地区,广西壮族自治区的绵绵山峦中盛产一种纤细的竹笋品种,在其仅长至10厘米左右高时,就会被采摘。这就是制作酸笋的原料,酸笋味道浓郁,由这种竹笋腌制而成,是当地人吃面时的必备佐料。▲酸笋In Jiangsu province and Zhejiang province, equally tender shoots are pickled whole in sugar and salt for the famous "hand-stripped bamboo shoots", or shoubosun. They are delicious eaten as a chilled snack or as an accompaniment to millet or bean porridge.而在江浙一带,人们会用盐和糖腌渍整颗细嫩竹笋,制成著名的手剥笋。手剥笋味道鲜美,除了可以直接食用当作零嘴,也可作为喝小米粥或豆粥时的小菜。▲手剥笋The Cantonese, however, eat bamboo shoots all year round, from the fresh winter shoots to brined chunks to young fresh shoots cooked in a savory liqueur and served on a bed of shaved ice. Bamboo shoots are finely diced and used in classic dumplings to add tactile crunch and sweetness. They are also widely used in Cantonese dim sum, playing a crucial background role.广东人一年到头都会吃笋,无论是冬笋,卤水春笋,还是酱香嫩笋(这道菜往往会被放在刨冰上端上餐桌)。笋还常被细细地切成笋丁,包入云吞之中,从而打造爽脆香甜的口感。在粤式点心中,竹笋也常常作为重要的辅料得以广泛运用。▲红烧笋It takes an excellent chef to coax so many flavors from the bland little bamboo shoot, but then the Chinese chef has always had talent for creating ambrosia out of the most ordinary ingredients.只有一位优秀的中餐厨师,才能用这平淡无奇的小小竹笋,造就多种多样的风味;但中餐厨师似乎总是拥有将最普通的食材化腐朽为神奇的天赋。Vocabularyhoe:n.锄头dormant:adj.蛰伏的tangy:adj.味道浓烈的millet:n.小米ambrosia:n.美味佳肴

自拍艺术

Selfie MuseumExplores New Approach ofRecognizing Selves在博物馆中探索“自拍”的奥义In a celebration of self-portraits in the social media age, two American artists, Tommy Honton and Tair Mamedov opened the Museum of Selfies recently in Los Angeles – an interactive exhibition exploring the history and cultural phenomenon of snapping a photo of yourself.为了纪念社交媒体时代下的自拍艺术,两位美国艺术家——汤米•洪顿(Tommy Honton)和泰尔•马米多夫(Tair Mamedov)近日在洛杉矶成立了一所“自拍博物馆”。这所博物馆采用互动式展览的方式,探索自拍的历史渊源和文化现象。And for those who think if a moment wasn't photographed, it might as well have not happened – the good news is that at the Museum of Selfies, selfies are compulsory.很多人认为某个时刻要是没有用相机记录下来,那就等于是根本没有发生;于这些人而言,好消息是:在这所自拍博物馆中,人人似乎都忍不住要自拍几张。The exhibition begins with mirrors, perhaps the most basic kind of selfie. But Honton and Mamedov view the concept as something more than just a simple photo.展览首先以镜子开场——镜子或许算得上是最基本的自拍形式。但是两位艺术家认为镜子的概念远不仅仅是一幅简单的影像。Wandering through the museum, guests will be able to pose with Colette Miller's "Angel Wings" and a work by Darel Carey, who creates multi-dimensional rooms using plastic tape – a concept the museum describes as a "selfie magnet".漫步于博物馆之中,参展者能欣赏到科莱•特米勒(Colette Miller)创作的《天使之翼》以及达雷尔•凯里(Darel Carey)利用塑料磁带创作的多维空间,博物馆形容凯里的创作为“自拍吸铁石”。"The selfies have a surprisingly rich history, and go back as far as people have been making art," Honton explains. "Rembrandt did hundreds of self-portraits, Albrecht Durer five, Van Gogh dozens. I mean they did their portraits too, what's the difference?" he said.洪顿解释:“自拍有着令人惊叹的丰厚历史,最早可以追溯到艺术初形成之际。伦勃朗给自己花了好几百张自画像,丢勒画过五张,梵高也画过几十张。这些伟大的艺术家也是在描摹自画像,这与自拍又有什么区别呢?”▲梵高自画像The Museum of Selfies will be open in Glendale initially for two months. Its founders are open to extending its LA run and taking the exhibition to other places around the US, if not the world.这座自拍博物馆将首次于洛杉矶的格兰岱尔市展出,历时两个月。创始人希望在洛杉矶的展览结束后,能将展览带向美国各地,甚至来一场全球巡展。The History of Selfies自拍的历史Robert Cornelius, an American pioneer in photography, produced a daguerreotype of himself in 1839 which is also one of the first photographs of a person. Because the process was slow he was able to uncover the lens, run into the shot for a minute or more, and then replace the lens cap.美国摄影先驱罗伯特•科尼利厄斯(Robert Cornelius)在1839年用达盖尔照相法拍了一张他自己的照片,同时也是第一批人物肖像相片之一。正因为那个年代成像的过程十分缓慢,他才得以完成将镜头盖揭开、在镜头前站立数分钟使胶片成像、盖上镜头这一系列动作。The debut of the portable Kodak Brownie box camera in 1900 led to photographic self-portraiture becoming a more widespread technique. The method was usually by mirror and stabilizing the camera either on a nearby object or on a tripod while framing via a viewfinder at the top of the box.1900年柯达公司推出了便携式的布朗尼箱式照相机,这使得自拍摄像成为了一项更被广泛使用的拍照技术。这种技术通常要借助镜子的辅助,用周边物体或三脚架固定相机,最后通过相机上端的取景器框景。▲箱式照相机The introduction of cell phones with front-facing cameras instantly accelerated the popularity of selfies. Users can take as many photos as they wish and share their favorite ones online through social media. By 2013, the word "selfie" had become commonplace enough to be monitored for inclusion in the online version of theOxford English Dictionary.配备了前置摄像头的手机的出现,让自拍迅速成为了大众青睐的一项活动。手持一部手机,人们可以随心拍摄无数张自拍照,并选取最心仪的几张分享至各种社交媒体平台。到2013年为止,自拍的英文“selfie”已成为常用词,被提议收入在线版《牛津词典》。VOCABULARYcompulsory:adj. 义务的;强制的daguerreotype:n. 银板照相tripod:n. 三脚架

首届教学大赛听说组三等奖周学斌说课

参赛感言我从出生到现在都没有离开过南京。我感谢我所相信的上帝,是他一步步把我领到大学的讲台,又把我推向了全国教学大赛的舞台。这对一个学历不高(北京外国语大学网络教育学院专升本学历),且在民办高职院校——钟山职业技术学院——任教不过六年的青年教师来说是不可思议的。我做过辅导员,外方行政秘书,但在我心中一直期盼着能教书。怀着这份幼时的理想,我不断地进修学习,并参加了澳大利亚语言中心(Australian Centre of Languages)在中国举办的英语教师培训课程。自此,我踏上了专业语言教师的道路。比赛心得营造和谐课堂,享受英语教学今日之英语课堂不应再囿于单纯的语言技能训练,而更应是师生使用目标语言分享信息的互动时空。这是大学英语教学对象本身的变化,以及社会对人才自身素质的要求所决定的。大学英语课堂应该是和谐的,令人享受其中的。通过这次大赛,我认识到, 一名优秀的大学英语教师除了具备扎实的语言基本功、熟练的课堂驾驭能力以外,还应该能够积极营造和谐的语言课堂。和谐的语言课堂需要教师充分地了解学生。教学最忌讳的事情之一就是对教学对象没有正确的认识。认识教学对象包括了解他们学习英语的目的、过去学习的经验、现在的语言水平以及目前班级内学生的水平构成,甚至包括这个群体总体的心理特征等等。只有在这样的认识基础上才能产生以学生为中心的课堂,让学生受益。和谐的语言课堂需要教师对教学内容做灵活的处理。不照本宣科绝不是要脱离大纲和教材,而是要求教师根据学生的语言水平、当前学习的状态等因素对教学内容、教学进度和方法做相应的调整。一味按部就班地完成教学任务只能使课堂变得机械而又沉闷。和谐的语言课堂需要生动的课堂活动。大学英语教学的生动性不能光靠多媒体的感官刺激或是用题外话来占领课堂。真正丰富生动的课堂取决于教师对所教授内容的把握,包括对课堂主题有深入的思考和独到的见解,并能结合学生的实际生活展开讨论。与此同时,课堂活动应该是多样而具有一定挑战性的,以激发学生运用语言去发现问题并解决问题的欲望。和谐的语言课堂需要师生间的相互尊重。在语言教与学的过程中充满着思想的交融,其载体是所教授的目标语言。所有语言教学活动的最终评价都要归结为学习者是否能使用目标语言来交流。教师对学生观点的尊重和肯定能激发学生使用语言的兴趣;同时,学生对教师见解的注意也会提高教师的积极性。这样的课堂一定是令人陶醉的。总而言之,和谐的语言课堂要求教师成为学生和教学内容之间的一个“隐形中介”。其任务是帮助学生掌握目标语言并使用它来表达自己, 参与交流。在这样的课堂里, 教师一方面要深入理解学生, 做“学生教师”(Student Teacher);而另一方面教师又要充分把握所教授的内容,做“材料教师”(Material Teacher)。这样忘我的教学才是和谐课堂的关键。大赛让我认识到一名语言教师的成长是一个从里到外不断蜕变的过程,而推动这个过程的力量是对教学对象和教学内容的尊重,并在教学的每一个环节中体现出这种尊重。大赛为我们每一位老师提供了一个重新审视自己的机会, 并成为了我们语言教学职业生涯中的一个“助推器”。 一个阶段已经结束, 我们又会在新的起点上继续探索。这种探索只是为着一个目的:让语言不再成为人与人之间交流的障碍。我想只有这个目的才能使我们的工作变得有意义。说课点评点评专家:杨惠中教授本选手能够在有限的时间内充分理解BBC电视节目的内容,正确指出 The Virtual Revolution 这档节目内容由三部分组成:第一部分谈 Internet 在非洲不发达地区的发展,第二部分是从记者的角度来看 Internet 对现代生活的影响, 第三部分是若干VIP对 Internet 的看法。据此正确定位,认为本视频材料适合供二年级英语专业学生或IT专业的高程度学生使用,正是在这一基础上进行课堂教学活动设计。选手提出的课堂教学目标,听力部分是培养 critical listening 的能力。首先在 lead-in 部分,要求学生思考 Internet 的使用对他们个人生活和对世界的影响,目的是激发相关知识图式,以助理解,同时教师讲解一些关键词语的用法,以扫除听力理解的障碍。在这一基础上分若干次观看视频录像,第一遍观看,只要求理解 general aspects of using Internet;第二遍观看,重点看第二部分,要求学生思考网络可能带来的问题,结合进行 note-takin练习;第三遍,着重理解VIP们的观点,观后要求学生进行讨论,要通过举例、列举数字等阐明自己的观点;第四遍,再重点看第一部分,作为课外练习,要求学生完成一个mini-project,十分自然地完成了各个教学环节的衔接和过渡,把视听说课程变成一项很有创意的 critical creative academic work。本选手英语地道,表达准确, 语音语调自然,在课堂设计中很好地处理了输入和输出的关系、语言和内容的关系,具有很好的语言学与应用语言学理论修养,有很强的语言教学课程组织能力。

第八届教学大赛一等奖罗玲授课

“天道酬勤”★参赛感言★一路走来,从备赛、参赛,到再备赛、再参赛,仿佛进入一段奇妙之旅。途中有突发灵感带来的兴奋雀跃,有听闻质疑之声后的顿悟反思,有精疲力竭的痛苦,有追求完美的折磨,有自信满满之悦,亦有全盘否定之苦,每天似乎都在波峰波谷中游弋。这五味杂陈的一幕幕构成了我参加第八届“外教社杯”全国高校外语教学大赛的点点滴滴。如今回想,大赛带给我的是润物无声的成长与变化。每天获得点滴进步,还有比这更令人欣喜的么?此次全国大赛的历练让我进一步认识到语言是思想的载体,语言教学的魅力不仅仅是教授语言文字,而且是在道德层面、认识层面、思维层面对学生的引导与启发。我这次的教学设计围绕以下两个关键词展开:“浸润”和“沟通”。这两个词可以体现在多媒体课件展示、课堂用语、表情动作等方方面面。我所期待的效果是学生在不知不觉中感悟要点,在交流中强化吸收,就好比是跟学生协同打开一扇无形之门,学生之后有能力经过独立思考选择走或留,远足或近游。教学如修行,可求破茧成蝶,勿求功德圆满。虽然之后发觉自己在比赛中出现了本不该出现的失误,但我依旧能坦然面对,因为我已深深了解自己的不足和需改进的方向。所有教学技能比赛都是对教师综合素质的考验和提升。教学比赛中的场景展现了一个微缩课堂,而真实课堂才是获取灵感的最佳途径。在平时的课堂教授中,我一直探索教改尝试和教法创新,希望将语言课堂塑造为以学生为主体、教师为引导的课堂。在学生完成各项课堂任务、学生自主学习等活动中,我逐渐发觉他们在语用方面的欠缺和问题,而这些亟待解决的问题就是我理想中的“浸润”和“沟通”对象。在此次比赛中,我也首次尝试了将个人的科研兴趣点融入教学实践中,比如针对词块教学的语料库索引行呈现,希望能带动学生进行发现式、探索式的学习。最后,我以全国决赛的授课选文标题“Attitude is everything”作结。态度是否决定一切,这个哲学问题值得辨证思考。在授课环节中,我曾问学生是否认同类似观点,现场学生语塞。当时我引用名言佐证自己的不认同,即生活也并非都是选择的结果,态度不能决定一切。这样做的目的无非是期望学生打开思路,跳出禁锢,批判而全面地看问题,然而在我内心深处却无比认同态度的重要性。态度让我认真备赛,态度让我从容面对,态度让我孜孜以求,态度决定了我的成绩。最后,感谢外教社所提供的交流平台,感谢学校的培养,感谢领导的信任,感谢同事的帮助,感谢学生的建议,感谢家人的支持。点评专家:曾用强教授罗玲老师讲授的课文是“ Attitude is everything”。罗老师首先介绍本节课的教学环节:导入、课文分析、语言点、布置作业。在导入环节,罗老师直接通过讨论 attitude的定义,并引入一些名人名言,向学生提问:“ Do you believe attitude is everything?”。在与学生互动的过程中,罗老师“不满”学生的“附和性”的答案(全体学生都给予了肯定的回答),提出不一样的观点,并引导学生展开讨论。这样的互动可以吸引学生的注意力,提高学生对这个问题的兴趣度。这展示了罗老师的机智和灵活应变的能力,并有效调节了课堂教学氛围。完成导入之后,罗老师开始对课文进行分析与讲解:让学生分组阅读,完成填空练习,然后用直观的图示概括所讨论的内容。在此过程中,罗老师与学生之间进行了必要的互动,比如问答和讨论等,提高了学生的参与兴趣。罗老师还把课文内容设计成一个对话式的问答,要求学生根据作者的提问,提供 Jerry的回答,然后让学生基于老师提供的提纲(六元素:时间、地点、人物、事件、原因和结果),进行组对的“对话”练习( Let's TALK: If you were Jerry, what would you feel in the face of an accident?)。这样的教学活动可以激发学生主动思考,并产生自己的想法,能比较有效地促进“学习发生”。罗老师还很注意观察学生的练习过程,并为学生提供必要的指导和帮助,营造一种良好的师生互动氛围。课文分析之后是语言点的讲解:重点是学习与 attitude搭配的动词( maintain、 have、keep)和介词( toward);然后进行形似意异词( attitude、altitude、multitude、 aptitude)的中英文匹配练习;最后是虚拟语气的讲解。对于高职学生而言,词语搭配和虚拟语气确实是英语学习中的重点和难点。罗老师最后以一首歌和现场教学评价结束本次教学,是比较好的创意,营造了一种轻松愉快、以学生为本的学习氛围。罗老师的教学特点体现在她与学生之间的“互动”中:眼神的互动、问答式的互动、讨论式的互动以及自由式的互动。在整个教学过程中,罗老师十分善于构建与学生之间灵活多样的互动,使课堂气氛比较活跃,有效提升学生的学习兴趣。罗老师的语言表达流畅,语音语调准确自然,表现出较好的亲和力,展现了一名优秀英语教师的良好功底。

练习 | VOA慢速:长期锻炼可延缓衰老

VOA慢速:长期锻炼可延缓衰老燕山大学 刘立军 编写◆TRANSCRIPTA Lifetime of Exercise Slows Aging ProcessFrom VOA Learning English, this is the Health & Lifestyle report.If you have been meaning to add more exercise to your daily routine, you may want to start sooner rather than later.A 2018 study has found that a lifetime of regular exercise and activity can slow down the aging process.Researchers at Britain's University of Birmingham and King's College London say that getting older should not necessarily mean becoming more weak or sick. Their research shows that a commitment to a life of movement and exercise may help us live not only longer, but also healthier.The studyFor their study, the researchers looked at two groups.The first group was made up of 125 non-professional cyclists between the ages of 55 to 79. This group included 84 healthy men and 41 healthy women. We will call this group the "cyclists."Researchers then found 130 people to make up a second group. Within this group, 75 people were aged 57 to 80. The other 55 were between the ages of 20 and 36. The people in this group were also healthy, but they did not exercise regularly. We will call this group the "non-exercisers."Smokers, heavy drinkers of alcohol and people with other health issues were not included in the study.Then, researchers gave both groups a series of tests. They tested their muscle mass, muscular strength, percentage of body fat, cholesterol levels and the strength of their immune systems. And male participants had their testosterone levels checked.Then the researchers compared the results of the two groups.Results showed that the cyclists did not experience body changes usually equated with a normal aging process. For example, they did not lose muscle mass or strength. Also, their body fat and cholesterol levels did not increase with age.The male cyclists' testosterone levels had also remained high. Researchers say this may mean that they avoided at least one major symptom of male menopause.Surprising find of the studyThe researchers also found something they had not expected. The study showed that the immune systems of the cyclists did not seem to age either. For this, they looked at an organ called the thymus. The thymus makes immune cells called T-cells.The University of Arizona's biology department explains on its website that T-cells are a type of white blood cell and are made in our bone marrow.As the article says: "There are two types of T-cells in your body: Helper T-cells and Killer T-cells. Killer T-cells do the work of destroying the infected cells. The Helper T-cells coordinate the attack."Starting at about the age of 20, the thymus of most people starts to get smaller. It also starts to make fewer T-cells.However, in this study, the T-cell production by the thymuses of the cyclists had not slowed down with age. They were making as many T-cells as those of a young person.Advice for us allJanet Lord is director of the Institute of Inflammation and Ageing at the University of Birmingham. In a press statement, she offers the words of Hippocrates, often called the "father of medicine."She writes: "Hippocrates in 400 BC said that exercise is man's best medicine, but his message has been lost over time and we are an increasingly sedentary society."Professor Stephen Harridge is director of the Centre of Human & Aerospace Physiological Sciences at King's College London. He addressed the common question of what came first - the chicken or the egg? In this case, the question became, "Which came first - the healthy behavior or the good health?"When talking about the findings of the study, he said "the cyclists do not exercise because they are healthy, but that they are healthy because they have been exercising" for such a large portion of their lives.The researchers advise us all to find an exercise that we like and to make physical activity a priority in our lives.They published their findings in Aging Cell. The study is part of ongoing research by the two universities.And that's the Health & Lifestyle report.I'm Anna Matteo.Adapted from 长期锻炼延缓衰老◆VOCABULARY1. commitment n. (不可数名词) commitment (to sb./sth.) the willingness to work hard and give your energy and time to a job or an activity (对工作或某活动)献身,奉献,投入。例如:A career as an actor requires one hundred per cent commitment. 干演员这一行需要百分之百的投入。2. muscle mass n. 肌肉量3. cholesterol n. (不可数名词) a substance found in blood, fat and most tissues of the body. Too much cholesterol can cause heart disease. 胆固醇4. testosterone n. a hormone produced in men's testicles that causes them to develop the physical and sexual features that are characteristic of the male body 睾酮;睾丸素5. menopause n. (不可数名词) (often the menopause) (单数) the time during which a woman gradually stops menstruating , usually at around the age of 50 绝经期;(妇女的)更年期。例如:to reach (the) menopause到更年期6. thymus n. (anatomy 解) an organ in the neck that produces lymphocytes (= cells to fight infection) 胸腺7. bone marrow n. (不可数名词) a soft substance that fills the hollow parts of bones 骨髓。例如:a bone marrow transplant骨髓移植8. sedentary a. (of people 人) spending a lot of time sitting down and not moving 惯于久坐不动的。例如:He became increasingly sedentary in later life. 到晚年,他变得越来越不爱动了。◆QUESTIONSRead the statements. Then listen to the news and check the true (√) or false (×) statements.1. If you have been meaning to add more exercise to your daily routine, you may want to start sooner or later.2. A 2018 study has found that a lifetime of regular exercise and activity can slow down the aging process.3. Researchers at Britain's University of Birmingham and King's College London say that getting older should mean becoming more weak or sick.4. Their research shows that a commitment to a life of movement and exercise may help us live both longer and healthier.5. The first group was made up of 125 non-professional cyclists between the ages of 55 to 79, and was called the "cyclists."6. Researchers then found 130 people to make up a second group, which was called the "non-exercisers."7. Smokers, heavy drinkers of alcohol and people with other health issues were included in the study.8. Results showed that the cyclists experienced body changes usually equated with a normal aging process.9. The study showed that the immune systems of the cyclists did not seem to age either.10. Janet Lord is director of the Institute of Inflammation and Ageing at King's College London.11. Professor Stephen Harridge is director of the Centre of Human & Aerospace Physiological Sciences at King's College London.12. The researchers advise us all to find an exercise that we like and to make physical activity a priority in our lives.◆KEY×1. If you have been meaning to add more exercise to your daily routine, you may want to start sooner or later. (正确表达) If you have been meaning to add more exercise to your daily routine, you may want to start sooner rather than later.√2. A 2018 study has found that a lifetime of regular exercise and activity can slow down the aging process.×3. Researchers at Britain's University of Birmingham and King's College London say that getting older should mean becoming more weak or sick. (正确表达) Researchers at Britain's University of Birmingham and King's College London say that getting older should not necessarily mean becoming more weak or sick.×4. Their research shows that a commitment to a life of movement and exercise may help us live both longer and healthier. (同意表达) Their research shows that a commitment to a life of movement and exercise may help us live not only longer, but also healthier.√5. The first group was made up of 125 non-professional cyclists between the ages of 55 to 79, and was called the "cyclists."√6. Researchers then found 130 people to make up a second group, which was called the "non-exercisers."×7. Smokers, heavy drinkers of alcohol and people with other health issues were included in the study. (正确表达) Smokers, heavy drinkers of alcohol and people with other health issues were not included in the study.×8. Results showed that the cyclists experienced body changes usually equated with a normal aging process. (正确表达) Results showed that the cyclists did not experience body changes usually equated with a normal aging process.√9. The study showed that the immune systems of the cyclists did not seem to age either.×10. Janet Lord is director of the Institute of Inflammation and Ageing at King's College London. (正确表达) Janet Lord is director of the Institute of Inflammation and Ageing at the University of Birmingham.√11. Professor Stephen Harridge is director of the Centre of Human & Aerospace Physiological Sciences at King's College London.√12. The researchers advise us all to find an exercise that we like and to make physical activity a priority in our lives.

练习 | FOX新闻:压力山大?试试用第三人称和自己说话

FOX新闻:压力山大?试试用第三人称和自己说话燕山大学 刘立军 编写◆TRANSCRIPTTalking to yourself in the third person. Yes, usually people would associate that with excessive hubris or arrogance even, but researchers at Michigan State and the University of Michigan have found that talking to yourself in the third person can trigger a part of your brain that associates it with the way you talk about others and after emotional experiences, using third person language helps you distance yourself from something traumatizing.Other parts of the study also found that talking to yourself, whether first person or third person, can generally reduce levels of anxiety during periods of stress.Jim MacKay, FOX News.Adapted from 用第三人称和自己说话◆VOCABULARY1. hubris n. (不可数名词) (literary) the fact of sb. being too proud. In literature, a character with this pride ignores warnings and laws and this usually results in their downfall and death. 傲慢;狂妄2. arrogance n. (不可数名词) the behaviour of a person when they feel that they are more important than other people, so that they are rude to them or do not consider them 傲慢;自大3. trigger v. to cause a device to start functioning 开动;起动。例如:to trigger an alarm触发警报器4. traumatize v. (British English also -ise) (动词 + 名词短语) (常用被动态) to shock and upset sb. very much, often making them unable to think or work normally 使受精神创伤◆QUESTIONSRead the passage. Then listen to the news and fill in the blanks with the words you hear.Talking to yourself in the third person. Yes, usually people would associate that with excessive (Q1) _____________________ or (Q2) ___________________ even, but researchers at Michigan State and the University of Michigan have found that talking to yourself in the third person can (Q3) ___________________________________ that (Q4) _____________________ it with the way you talk about others and after (Q5) __________________________, using third person language helps you (Q6) _________________________ something (Q7) _________________________.Other parts of the study also found that talking to yourself, (Q8) ______________________________________, can generally reduce (9) _______________________ during (10) ________________________________.◆KEYRead the passage. Then listen to the news and fill in the blanks with the words you hear.Talking to yourself in the third person. Yes, usually people would associate that with excessive (Q1) hubris or (Q2) arrogance even, but researchers at Michigan State and the University of Michigan have found that talking to yourself in the third person can (Q3) trigger a part of your brain that (Q4) associates it with the way you talk about others and after (Q5) emotional experiences, using third person language helps you (Q6) distance yourself from something (Q7) traumatizing.Other parts of the study also found that talking to yourself, (Q8) whether first person or third person, can generally reduce (9) levels of anxiety during (10) periods of stress.Jim MacKay, FOX News.

特色工具
合作共建