Coffeehouses Emerge to Be Ever Popular

Though known as a nation of tea drinkers, China is expected to see an expanding market for coffeehouses as consumer interest and spending power grows, according to an industry report.

China's coffeehouse industry posted a 13-percent increase in revenue in 2016, which stood at 19 billion yuan, according to the report released by the Qianzhan Industry Research Institute.

The market will expand to 48 billion yuan by 2023, maintaining an annual growth rate of 11 to 15 percent, the report estimates.
There were 85,000 coffeehouses in China by the end of 2016, up from less than 16,000 in 2007, with foreign chain stores dominating the market.

China consumed 128,200 tons of coffee beans in 2016. With an average annual growth rate of over 22 percent since 2006, it is one of the world's largest coffee consumers.

However, per capita coffee consumption in China remains much lower than that in the United States, Europe, Japan and the Republic of Korea.

As a younger consumer group emerges with higher income and increased international interaction, the country's coffeehouse market has a bright outlook, the report said.

Cities that are third tier and below will see faster expansion of coffeehouses, compared with first- and second-tier cities, where most of the country's coffeehouses are located currently.

The Story of Coffee

Coffee is a brewed drink prepared from roasted coffee beans, which are the seeds of berries from the Coffea plant. The plant was exported from Africa to countries around the world. Coffee plants are now cultivated in over 70 countries, primarily in the equatorial regions of the Americas, Southeast Asia, India, and Africa. The two most commonly grown are the highly regarded arabica, and the less sophisticated but stronger and hardier robusta.

Once ripe, coffee berries are picked, processed, and dried. Dried coffee seeds (beans) are roasted to varying degrees, depending on the desired flavor. Roasted beans are ground and brewed with near-boiling water to produce coffee as a beverage.

Once brewed, coffee may be served in a variety of ways. Drip-brewed, percolated, or French-pressed coffee may be served as white coffee with a dairy product such as milk or cream, or as black coffee with no such addition. It may be sweetened with sugar or artificial sweetener. When served cold, it is called iced coffee.

Espresso-based coffee has a variety of possible presentations. An espresso is served alone as a shot, or with hot water added, when it is known as Caffè Americano. Milk is added in various forms to an espresso: steamed milk makes a caffè latte, equal parts steamed milk and milk froth make a cappuccino, and a dollop of hot foamed milk on top creates a caffè macchiato.


outlook: n. 前景、展望
equatorial: adj. 赤道的
percolate: v. 渗滤
sweetener: n. 甜味剂
froth: n. 泡沫

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